What is Your Beer For The Chiefs Tailgate?
The deceptively craft looking Chiefs Kindgom Blonde Ale |
As most of you already know, the NFL will do anything to make a dollar. They charge the military for advertisements when they “honor” the armed services and you can read for days on the corporate welfare they receive for new stadiums. Hell, even the NFL Hall of Fame Museum cost me $22 plus tax, and $10 plus tax to park in a gravel parking lot this summer (it is not worth the money). Now we are presented with another money-making scheme that started last year in the form of Chiefs Kingdom Blonde Ale (CKBA).
Don’t get me wrong; I have no vendetta against the Chiefs and their $60 parking. I am going to several games this year, proudly wear my Chiefs hat to work, watch all their games, and will be more than willing to pay $7.50 for a multinational-conglomerate, watered-down, not-so-cheap beer at Arrowhead. I’m just calling a spade a spade.
You may have noticed Chiefs Kingdom Blonde Ale making its debut last year and wondered where exactly it came from. Well, after a short google investigation the truth shall set us free! CKBA is the first beer to have an official trademark of an NFL team! Look at the Chiefs being progressive on the marketing front! It is a very well-designed package with Kansas City and the Chiefs plastered all over the place, and at 4.8% ABV is designed for the ̶b̶i̶n̶g̶e̶ social drinking that goes on at tailgates. One might speculate that this beer is brewed locally, but as my hunch suspected this is not the case. There isn’t a local brewery with deep enough pockets for the Chiefs trademark. CKBA is brewed by Golden Road Brewing. Followers of the blog will recognize this name from our coverage of breweries designed to look like craft beer but still owned by a certain multinational-conglomerate brewery on the east side of the state.
If you’re looking for a good local tailgate beer, may I suggest KCBier Pilsner (If only they had cans), BLVD Kolsch or KC Pils? And remember, the Myces all love Life Coach Lager, as it is the perfect beer for a game of Louisville Chugger. If anyone in the parking lot happens to challenge you to Louisville Chugger with Life Coach Lager, it is most assuredly a Myces! Better yet, go to your local brewery and have a couple growlers filled up. Then you can have a real beer shotgunning competition. As for my official home opener beer of choice, I am pleased to announce that I will be going with the remnants of my Yuengling hoard and some Sweetwater Kick Plastic Pilsner I scored on clearance at Hy-Vee for $5 a six pack.
What is everyone else drinking for the tailgate?