Naturdays: Today's Sign of the Apocalypse

“Those who fail to learn from history are doomed to repeat it.” -Sir Winston Churchill

As the multinational-conglomerate, watered-down, cheap beer industry continues to lose market share, they must continue to find newer and cheesier gimmicks. After the MillerCoors epic failure of Two Hats, one should realize that adding fruit to bong-water, calling it beer, then trying to market it to 22 year olds on an indigent budget is as good of an idea as taking an alligator wrestling class. Not only was this beer nastier than a baby's diaper, but it was a horrible business decision. Now another multinational-conglomerate, watered-down, cheap beer brewer (A-B InBev) is trying the same thing. Only this time they are calling it Naturdays.

Photographic evidence that Naturdays do exist

So what exactly is a Naturday? Naturday is a spin off of Natural light, better known as Natty Light, Nasty Natty, or piss in a can. Most of the readers here will recognize Natty Light from their adolescence, largely because it was the beer you drank as a pre-pubescent teenager because it tasted like water and a case would run about $10. You would get 4 friends together, pool your money, everyone would get drunk on 3 beers, and then hide the rest for the next day. At least that was what we did in rural Northeast Missouri. Oh, what it was like to be young, dumb, and poor; sometimes I actually miss those days.

Instead of adding pineapple as Two Hats did, Naturdays is a strawberry-lemonade flavored Natural light. I don’t really know why else you would buy this stuff unless you just think Flamingos are cool. I won’t be providing tasting notes because I have a case of phoenicopterusaphobia, but if anyone out there has some, I will share them with the world.

If you really want to drink a fruit beer, I would stick with Jam Band, Ginger Lemon Radler, Cranberry Orange radler, go to KC Bier Company and get a radler.  Even take the advice of older brother Lacto Myces, and drink a Nancy,

Here are a couple links for your Naturday reading pleasure.

Brewbound had a quick write up.

Elitedaily gave us their opinion.

The 2 Bald Guys from County Market in Quincy, IL, did a tasting for anyone who wants to take the Naturday experience.

And that’s the bottom line ‘cause Stone Cold, I mean Brett Myces, said so.


Cheers,
Brett A. Myces

I wonder who Natty light is trying to market toward by offering free scholarships