Monday, January 18, 2010

Stand up for beer

There has been some accusations of homer-ism here as of late, and while Boulevard is in the picture, I make this post as a cry for help for all corked beers out there...

DON'T LAY DOWN BOTTLES OF BEER

Shame on you Green Acres

If you've ever bought a bottle of Boulevard Smokestack or any number of other large, corked beers, you may have noticed a note saying to store them upright. Aside from the brewery asking you to store the bottle upright, there are other signs. Take for example the growing number of liquor stores that carry large sections of these beers upright on a shelf. Places like Lukas Liquor could easily setup wine racks to store these bottles like they do with their extensive wine selections, but they don't.

There's an article on Beer Advocate that goes into the possible reasons and advantages for storing beer upright, and how to store beer for aging as a whole. And just because you know how to store your beer, that doesn't mean when you ask your wife to throw that $25 bottle of Odell Woodcut (#3 in stores now!) in the fridge to chill that she will stand it up in the door rather than lay it down on the 2-liter rack. You need to shout this out to the world. Stand up for your beer.

2 comments:

  1. Absolutely! I'm starting to have a tiny collection of beers that have displaced themselves from the kitchen into the basement for the fact that there is nowhere in the kitchen where I can store them that is a) out of the light b) roomy enough for them to stand and c) just that right temp between 55 and 65.

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  2. When I first started working in the industry my boss laid down corked beer bc Michael Jackson said to do so in his book. After a couple months I learned that it was not appropriate to do that anymore and it all changed. If the person in charge of the beer has not done any reading about beer in the last 5+ years than they may not know this and it is appropriate to let them know nicely. Wine guys normally will lay the corked beers down bc that is what they are accustomed to with corks. Just be understanding with your retailers and help educate them.

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