Tuesday, March 31, 2009

If You're Out of Schlitz, You're Out of Beer

Sometimes things just sort of work out great. We had a team building afternoon this afternoon. We took a tour of the Federal Reserve and aside from seeing more cash than I've ever seen in my life, was pretty bored by the whole thing. We were done by 2:30 and were free to go to our individual offsite meetings. I decided to hold a mutual offsite meeting at Harry's Country Club with my workmate, Pale Ale.

I got over there just after 3 and couldn't find a parking place within a couple blocks. Usually at 3 I can park just across the street from Harry's. Not only were there no parking places but there were a whole bunch of 60's era cars parked out in front of the bar. After I parked and walked up to Harry's I noticed that the cars had Schlitz logos all over them.

Like Ace of Base, I saw the sign, and realized that Schlitz was having a relaunch party at Harry's. I walked in the bar and could barely make my way to the bar. They were giving away pints of Schlitz. I had to wait about 5 minutes before I could get to the bar and get one, but it was free so I didn't mind so much. Pale Ale showed up a couple of minutes later and got his beer from one of the scantily clad Schlitz Gusto Girls.

We made our way to an open table to sit down and enjoy our beers. The Schlitz was actually pretty tasty for an American Lager. It's not quite as good as a PBR, but has a good flavor, that's right I said flavor. Unlike Budweiser, Schlitz has some taste and it's pretty good. I could easily sit out on my front lawn in my Adirondack chair and down six Schlitz and not even think about it.

We got another round, some bottle openers and Schlitz stickers and discussed the issues of the day. Pale Ale told me the first time he got drunk he drank Schlitz (he's of the age where that is possible). I told him about my first drunk, when I was a batboy for the double-A team in Wichita and we won the Texas League Championship. I got drunk on champagne and beer flying through the air in the locker room. Pale Ale also discussed drinking in all the VFW halls near his hometown in nowhere, Iowa. Apparently an awful lot of VFW halls have free chicken gizzards to eat while you drink.

It ended up being a pretty good Harry's happy hour. The best part was the free beer. But it was fun listening to someone reminisce about Schlitz while we had a couple. I think that's what Schlitz might be shooting for.

The Schlitz Gusto Girls and Schlitz muscle cars are scheduled to make a couple of other appearances in town tonight and tomorrow:
Tuesday March 31: Kansas City

3:00 p.m. Harry’s Country Club – 116 E. Missouri Avenue

5:00 p.m. Waldo Pizza Tap Room – 7433 Broadway

7:00 p.m. Paddy O’Quigley’s – 11851 Roe Avenue (Leawood)

Wednesday April 1: Kansas City

10:00 a.m. Hy Vee – 1307 E. North Avenue, Belton, MO

11:30 a.m. Bar – 12804 Santa Fe Trail Drive, Lenexa, KS

1:45 p.m. Gomer’s Liquor Store – 3838 Broadway Street, Kansas City, MO

2:30 p.m. Red X – 2401 NW Platte Road, Riverside, MO

4:00 p.m. Dirk’s Bar & Grill – 8132 NW Prairie View Road, Kansas City, MO


  1. Let me guess: The Schlitz Gusto Girls are blonde and cheap?

    There's a great honky-tonk near my house that used to have $1 Schlitz. Sadly, inflation has bumped it up to $2.50.

    I'm afraid that ad slogan (and all others) isn't nearly as great as the classic from Schaeffer: "The beer to have when you're having more than one."

  2. Oh, and I can't think of any place better for meeting Schlitz Gusto Girls than the Red X. It would just add to the surreality of that place.

  3. I'll let you know how the Red X pans out, Lee.

  4. Schlitz has always been my favorite cheap beer. I've voted for it like 10 times on this yard beer poll. In Chicago there are many old buildings that have the Schlitz 'globe' built right into the structure. I also have a fair amount of Schlitz glasses at home. In case you can't tell, I'm very excited about this whole thing.

  5. LOL! THis is hilarious... I was just making my near-weekly beer run @ Lukas and picked up a 6;er of this for SIX BUCKS (three too many). I JUST finished drinking and reviewing it minutes ago and then decided to look at the other local blogs to see what people were up to, and here you have your own Schlitz post, too! What are the chances! lol

  6. Your post got me to jump in the car and go to missouri and buy some. Holy Cats was I glad I did. I have really missed that beer. It was the first beer I tasted as a five year old begging for a sip. When it went south in the seventies I was really sad. I will definately be buying this beer. Thanks for the posting!