Beer Nation

I was watching "Fast Food Nation" the other day and noticed Bruce Willis and Ethan Hawke drinking a Fat Tire in the movie (in Hawke's case this is especially appropriate since he was in the band Hey That's My Bike). Since those scenes took place in Colorado it makes a modicum amount of sense they were drinking a Colorado beer. But, noticing the beer (as I tend to do) got me thinking what other movies feature craft beer.

In "Fast Food Nation" both Willis and Hawke are drinking their beers from the bottle so neither was a true beer drinker. I don't recall any movie at any time featuring a beer geek or a beer geek type conversation. I'm not asking for a "Sideways" for beer drinkers but a scene or character in a movie would be a nice wrinkle.

As I've thought about it more and more it just seems odd that this sort of character or scene about beer geekery doesn't exist in film. I know that whenever you see a major brand label like Bud Light or Budweiser, those are paid product placements. Those product placements also make me think less of those characters in the movie I'm watching.

Am I missing a movie somewhere (aside from documentaries like "Beer Wars") where someone who might buy a bomber of beer and pour it in a glass is portrayed, whether positively or negatively? I'm just kind of shocked that this doesn't exist. The only character I've found in any forum is Andy from "Weeds" who enjoys a Stone beer which makes sense since he is interested in good food and had made a living as some sort of chef. Why aren't there more characters like Andy in movies?

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