Monday, May 2, 2011

Beer:30

All Star Pizza, the beer geek bar of the Northland, started their Beer:30 promotion yesterday. What is Beer:30? It's a challenge to drink all 30 beers on tap at All Star Pizza in the month of May. As part of your tour, you'll drink 9 beers from Stone, Bud Light, Miller Lite and various other great beers. The toughest 2 to drink will be the Bud Light and Miller Lite, but you can always use those to cleanse your palate after polishing off a pizza pie.

The Beer:30 promotion doesn't have a daily limit of beers, but does have Pass the Pig rules. In Pass the Pigs, your turn lasts until you decide to stop, but you're gambling all your points that you won't roll a pig-out and lose your points for the round. Beer:30, with each beer, you're gambling that you won't act like an ass which will make you lose all the beers you gained for the day.

All the progress is tracked on the big chalkboard so you can see where you stack up. There is no prize for speed or extra credit available, just drink 30 and get a t-shirt. I'd certainly rather do that than try to do the Cinco de Mayo tour at Old Chicago.

10 comments:

  1. You give Drunk Monkey crap for posting press releases, yet you keep giving pub to the default beer geek bar of the Northland? Who apparently need to create a t-shirt promotion in order to move these beers while still somewhat fresh...

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  2. Why wouldn't I give them some pub? They're in a beer wasteland, at least barwise and putting forth an effort to bring good beer to the people of Parkville. They could easily go through the motions and serve really cold macro beers like Boomer's and do just fine. But, they've chosen to differentiate themselves by offering up good beers.

    I see the t-shirt promotion as a way for them to sell to different beer than their #1 seller, Bud Light. It gives someone a little nudge to maybe give that weird Stone Sublimely Self Righteous beer a shot.

    Bars have promotions for all sorts of reasons, maybe Beer:30 is to sell through some kegs to keep them fresh. Or maybe it's to get people to drink different beer. I'm not going to apologize for giving them some pub for putting forth an effort.

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  3. Giving them pub is fine. I just find it amusing that you give one person crap for posting press releases, while hyping this place, which I'm guessing you have never stepped foot in.

    This place used to only have 9 taps and were "going through the motions" with a mostly cold macro line-up. Kudos to them if they adjusted to fill a void.

    If I was a Bud Light drinker though, I could probably buy 2 or 3 t-shirts with the money I save ordering a pint of Bud compared to Stone.

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  4. My objection to the press release posting is I like/prefer to use my own voice rather than some PR lackey's. And I prefer showing some discretion in what gets posted. I could just blockquote Beernews.org every day but I don't and won't. I prefer reading the things and then writing the message so it applies to KC. If I just posted every press release I got, this blog would become even more boring than it already is. Your mileage may vary.

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  5. Did you ever consider that a press release might be more informative, to the point, and better worded than your spin Mr. O'Reilly?

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  6. Yes, I have. But, I'm much more happy with my wording and information. If you'd rather read press releases, may I suggest PRNewswire?

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  7. There are plenty of places to read press release type posts. KC Beer Blog is different and I'm guessing if you read it or are a "contributor" you know that. Besides if you ever received press releases, I think you'd understand what Bull E. Vard is talking about. They may be more to the point. Who cares. One thing a press release isn't is entertaining and that's more important to me. KC Beer Blog, is usually entertaining and relevant.

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  8. The Sass Monsters have beer reviews and much much more!!! Get another opinion now!!! http://sassmonsters.wordpress.com/2011/04/09/bethanys-beer-bonanza/

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  9. I thought BEER30 was a new beer. I heard rumors that its available in kansas city now which led me to your site after a google search. have you heard if this is actually a beer brand, and if its avail in kc? glad i found your site!

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  10. Beer:30 is a beer brand but I don't think it's available in KC yet. It doesn't appear to be a very good beer though so I'd just forget about it if I were you.

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