Monday, March 28, 2011
Posted by Bull E. Vard
So imagine my surprise when I heard the news that Goose Island was selling to AB InBev. My Twitter feed was filled with anger, disappointment and with the exception of Mike from StL Hops everyone was proclaiming they were done with Goose Island. I don't get this. I don't drink beer because it comes from a small brewery or because the brewery's family owned. I drink it because it tastes good. When that changes for a certain beer, I'll quit drinking it. When Goose Island Sofie no longer dances on my tongue exciting my taste buds, I'll quit drinking it.
What this merger or acquisition will do, however, is allow Goose Island to brew more beer. Maybe now Night Stalker won't be so hard to find. Maybe they can unretire Nut Brown Ale and Oatmeal Stout. Maybe they can brew even more great Belgian beers which haven't been beermagined yet, I mean, after all, they're part of a Belgian company now, may as well dance with the one that brung ya.
So while you're hand washing your 8 different kinds of beer glasses and drinking a beer you traded for on the Internet maybe you can look at the bright side of this. Good beer will be available to more people. You don't have to drink it anymore if it doesn't make you feel cool anymore. Maybe, just maybe, this will bring more people to better beer which can only benefit those breweries you think are still cool. Like Bethenny the owners of Goose just wanted to reach more people. This was the best way for them. As long as Sofie still tastes good, I'll keep drinking it.
Labels: Goose Island