Tuesday, June 23, 2009

All Things Boulevard

Boulevard's newest year round beer, Boulevard Pilsner, should show up on your local package store's shelves today and tomorrow. The pilsner is Boulevard's shot at a classic American lager and one of only 3 lagers Boulevard brews. I don't think Boulevard could have asked for a better week to release this pilsner since there's not really a substitute for a cold American lager on a hot day. I may even be tempted to mow my lawn in the hundred degree heat just so I can get full enjoyment from the Boulevard Pilsner. As always around here, call it out in comments when and where you find it and the price (I would guess $6.99/sixer).

Boulevard is also trying to make it a little easier to find their releases by adding a beer finder to their website. Enter in the product you're looking for, your zip and the beer finder will direct you to the nearest store carrying your beer.

Finally, Boulevard is adding beer luncheons to their repertoire to take even more advantage of their new tasting room.
Boulevard is teaming up with local restaurant partners to create a beer and food pairing educational experience unlike any other. Secure your spot for an exclusive VIP tour and luncheon with Boulevard’s brewmaster, Steven Pauwels, and a guest restaurateur as they share their inspired combinations. Tickets for this event, which include the tour, three-course lunch and a souvenir pint glass, are $35 each and seating is limited. To reserve your place at the table today please call 816.701.7210 and specify “Brewmaster Luncheon Reservation.”

The tour will begin from our tasting room promptly at 11:30am on the day of the event, with the meal concluding at approximately 1:30pm. Cancellations may be made up to 24 hours prior to the Luncheon; please notify us if you are unable to attend.

Brewmaster Luncheon Calendar:
(Future dates are subject to change)

* Friday, June 26th; featured food pairings by The Bristol
* Friday, July 17th; featured food pairings by Nick and Jakes
* Friday, August 14th; featured food pairings by Hereford House
* Friday, September 25th; featured food pairings by bluestem
* Friday, October 9th; featured food pairings by KC Hopps

The Bluestem (read JJSKCK's review, then subscribe to his blog)one sounds especially fantastic, but they all look worthwhile. Plus you get to spend time with the dude who should be the most popular guy in KC, Steven Pauwels, Boulevard's head brewer.


  1. The plan was to shoot for $5.99/sixer but I haven't been out to find it anywhere yet. Oh...and it's in cool longneck bottles...

  2. Damn, no Pilsner added to the Beer Finder yet. I'm strangely excited for this one.

  3. Bubbles on N Oak is supposed to be getting the Pilsner tomorrow (6/24) morning.

  4. Thanks for the nod!

    The lunch pairings sound interesting, especially if they're going Smokestack on us. I'm not particularly interested in what to serve with a Wheat.

  5. I've been drinking it for 3 weeks now. Very different flavor, let me know what you think... Good luck to all who try it.

    Bull... Facebook is blocked at work. In RE: your message, I work that day. I am in with the 10, 12, and 2 tours. I can put you down for any of them, just let me know which one.

  6. Saw a huge display of it at Lukas Liquor on the KS side today, The MO side said it was coming in today.

  7. Lenexa Gomers has it. It's actually in the cooler to the right of the Boulevard. Blends in with the Schlitz.

  8. I got mine at Gomer's Midtown, the sixers were in the coolers with the Miller Lite and not near the other Boulevard beers, so you may want to look for that. I think it was $6/sixer but I didn't pay close enough attention.

    Gary, thanks for being a team player.

    Weston, we're going to go with the 10:00 tour on that day if you don't mind setting it up. The pilsner scratches the throat a little like it has ginger in it or maybe it was all that rat poison I had for lunch.

    JJSKCK, I like the saying "going Smokestack on us". I kind of assumed that they would be going Smokestack, but that may not be a valid assumption.

  9. Just grabbed it at Metcalf Liquor in Overland Park. In the cooler, down a few windows from Boulevards other products. Pretty sure it was 5.99, but wasn't paying close attention either.

    Very enjoyable in my 76 degree house. CMON A.C.!

  10. Gomer's South @ $5.99. Took 2 sips to become a total convert. Cured my summertime blues.

  11. I have been drinking this beer all "summer" so far (got about 8 bottles from the test batch from a friend) and even reviewed it on my blog several months ago. It's good beer. It is a far cry from a light American lager. It's a true pilsner and it has a lot to enjoy, albeit subtle. Really easy to drink and a nicely done beer. For those who know anything about brewing, this is a hard style to do because there is nowhere to hide any mistakes! This is a great addition to the Boulevard lineup and, for me, will replace Wheat for a lot of my lighter beer needs.

  12. Glad you like the Pilsner. I am a tour guide down at BBC and typically do not like pilsners. When they first started testing different recipes out a couple of years ago, I was unsure of what was to come. This is absolutely the best recipe and because of this Pilsner I might be tempted to try out others. On second thought, I found the best why mess with the rest.


  13. Would love to know when Tank 7 will be available in bars. Anyone know?

  14. Liz, Tank 7 is at the Foundry now on tap. I would imagine it will be all around town by July.

  15. I was hoping Lawrence would be close enough to get the Pilsner already. Nope, haha. After going/calling various liquor stores in town and getting the 'WTF is Boulevard Pilsner?!' look I knew I'd have to drive to KC. So I made the drive to Lucas Liquor in Overland Park and grabbed the last cold sixxer out of the fridge (they had a huge display up front though as well).

    Overall, I enjoyed it. It'll definitely make a real good beer to go with various dinners. Went down smooth with no bittnerness. Will be buying more. :)

  16. I've been buying it at Rimann in PV and the Hy-Vee joint at 77th and St. Line. Both have it for $5.97.

    I've fallen for this brew... so tasty and refreshing. I think the Shawshank Redemption tie fits perfectly!

    As for me, I'm going to stock up today and drive a few sixers to my buddy in Oklahoma who loves a good beer. Cheers!