Friday, June 22, 2012
Deschutes Kansas rollout, Chainbreaker in Missouri
Posted by Patrick Mullin
The wait for Deschutes Brewery to finally enter the Missouri market seemed eternal, and since they finally arrived, the wait for them to come to Kansas has seemed equally long. Originally aimed for March, the launch had been pushed back, but we finally have a mostly definitive answer on when Deschutes beer will be available on the Kansas side.
Deschutes posted a press release on Wednesday, noting that Black Butte Porter and Mirror Pond Pale Ale will start being sold in Kansas on Monday, July 16th in both six-packs and on draft. That much is certain. The next part of the announcement, in relation to the rest of the lineup and special releases, is a little more vague. It claims that 'before 2012 is over' the brewery intends to bring in additional brands including limited releases and seasonals.
Deschutes will be distributed in Kansas by the Kansas Craft Alliance, which is a group made up of a dozen distributors spread across the state.
In other local Deschutes news, the wonderful world of Twitter helped solidify some information on the release of Chainbreaker White IPA in Missouri. Deschutes' new Missouri Market Manager Karen King tweeted that Chainbreaker on draft will begin rolling out in July, and 6-packs would start showing up at stores in the Fall. Still a bit vague, but at least we have a little bit more of a set timeline for when this new Deschutes beer will be available for us to drink.
Chainbreaker is a year-round beer that, as described by Deschutes, is "brewed with wheat and pilsner malt; this IPA displays beautiful citrus aromas from Cascade and Citra hops that meld with the esters of Belgian yeast. Think thirst quenching hopped-up wit beer with enough IBUs to warrant the IPA name."
Are you looking forward to Deschutes finally rolling out in Kansas? Some of you have already tried Chainbreaker at festivals this spring/summer, what did you think?