Friday, June 22, 2012

Deschutes Kansas rollout, Chainbreaker in Missouri



The wait for Deschutes Brewery to finally enter the Missouri market seemed eternal, and since they finally arrived, the wait for them to come to Kansas has seemed equally long. Originally aimed for March, the launch had been pushed back, but we finally have a mostly definitive answer on when Deschutes beer will be available on the Kansas side.

Deschutes posted a press release on Wednesday, noting that Black Butte Porter and Mirror Pond Pale Ale will start being sold in Kansas on Monday, July 16th in both six-packs and on draft. That much is certain. The next part of the announcement, in relation to the rest of the lineup and special releases, is a little more vague. It claims that 'before 2012 is over' the brewery intends to bring in additional brands including limited releases and seasonals.

Deschutes will be distributed in Kansas by the Kansas Craft Alliance, which is a group made up of a dozen distributors spread across the state.


In other local Deschutes news, the wonderful world of Twitter helped solidify some information on the release of Chainbreaker White IPA in Missouri. Deschutes' new Missouri Market Manager Karen King tweeted that Chainbreaker on draft will begin rolling out in July, and 6-packs would start showing up at stores in the Fall. Still a bit vague, but at least we have a little bit more of a set timeline for when this new Deschutes beer will be available for us to drink.

Chainbreaker is a year-round beer that, as described by Deschutes, is "brewed with wheat and pilsner malt; this IPA displays beautiful citrus aromas from Cascade and Citra hops that meld with the esters of Belgian yeast. Think thirst quenching hopped-up wit beer with enough IBUs to warrant the IPA name."

Are you looking forward to Deschutes finally rolling out in Kansas? Some of you have already tried Chainbreaker at festivals this spring/summer, what did you think?

4 comments:

  1. Hurray! Had it in Portland. Great beer, can't wait to get a 6-pack to beat the heat!

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  2. I was pleased with Chainbreaker at the Summer Fest. Deschutes has been a great regular adddition to the KC market. Glad to hear their presence is expanding...

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  3. Saw someone posted they bought it at the Blue Moose in OP. I went weeks later and Mirror Pond was still on the menu. I asked about it and the bartender said his boss bought a case at a store in Missouri, added it to the menu, and sold it all before finding out he couldn't do that. Anyone know if they got in any trouble for that?

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  4. Talked to the brewery last week. Obsidian in the fall at least in Missouri. It's just a year round stout, but it's damn good.

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