Thursday, October 20, 2011
Stringer Bell's Business School
Posted by Bull E. Vard
Many of you may have seen the Ad Age article about declining sales of big brand beer. The powers that be see their competition for the alcohol dollar being spirits because spirits are playing on the television advertising field. The article had barely a mention of the beers we drink dismissing them as beer for rich people. I've long thought that most of life's problems can be solved by implementing ideas from "The Wire" so for free of charge I'm giving big beer a gift, Stringer Bell's advice for marketing an inferior product. How long until they take Bodie's advice and just put the same beer in different packages to confuse everyone? Oh wait...