Friday, September 2, 2011

B4TW - Boulevard Amber

I watched the season finale of "No Reservations" this week which was a phenomenal episode, maybe the best. In it, Bourdain basically just went to a Cajun feast at some barn. I'm know to look at the beer people are drinking and I saw the familiar site of some Abita as you would expect to find in Louisiana. I wondered, just how ubiquitous Boulevard would be in a similar scene in KC. It should.

Since this is Labor Day Weekend, many of you will be holding your own little cookouts with some good ole' Kansas City smoked and grilled meats. Some of you may have friends and family over and they don't buy their beer from the same cooler in the liquor store that you do. Why not have a beer that everyone can enjoy? That beer is Boulevard Amber.

Amber is typically a gateway style of beer and Boulevard just happens to make about the best amber you can buy which means it's just as enjoyable for the seasoned beer drinker as it is for someone who enjoys the stylings of the vortex. Plus, it's Kansas City beer and you can show some pride in your city. You'll be doing your part to make Kansas City even more Boulevard country than it already is. Also the Amber Ale will go great with your selection of grilled and smoked meat, potato salad, that weird Jell-o thing your Aunt always brings over and pecan pie. That's why Boulevard Amber is your beer for the weekend.

Update: I forgot to mention in the post that Boulevard will be giving $1 for every barrel of beer they sell in Missouri to the American Red Cross to benefit Joplin. Show Me Beer has more details, so if at all possible, get your Boulevard Amber for this weekend on the Missouri side. Joplin still needs our help.

Update II: The Foundry and Beer Kitchen are also joining in and donating $.25 for every Boulevard beer they sell this month.

6 comments:

  1. "Amber is typically a gateway style of beer and Boulevard just happens to make about the best amber you can buy which means it's just as enjoyable for the seasoned beer drinker as it is for someone who enjoys the stylings of the vortex."
    Oh yeah? I guess that's why it's rated 44.72 on ratebeer.com. C'mon, it's borrrring.

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  2. You could also mention buying Blvd during September helps benefit Joplin.

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  3. Damn, I totally forgot that. That was part of the reason I chose it. Post will be updated.

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  4. I drank 2 Ambers and a Tank 7 at Trezo Mare after work in honor of this. Too bad they no longer have the best happy hour in the city...up from $2.75 to $4 a pop.

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  5. Chimpotle, I guess somebody has to drink it. I found Bob's 47 on sale at Berbiglia for under $7 and have had my first two of the year. Cheers.

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  6. Amber should have a much wider on tap distribution than it currently does. Pale has been lapped by serious IBU IPAs...see Lagunitas. Wheat puts me to sleep and makes me really want a hefe-weizen or witbier instead.

    So yes...Amber should be pushing its way into the bier fassen of KC. But its not. Instead fake beers like Blue Moon (the choice of douchbags) and Shock Top (bigger douchebags) pop up like weeds.

    Come on, Boulevard...this is your crib!! REPRESENT!

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