The man responsible for packaging and labels is Payton Kelly. Kelly has been with Boulevard since very nearly the beginning and much of the look and feel of Boulevard is because of him. Well much of that history of Boulevard and Kelly's art will be on display one night only at the Eldridge Hotel (701 Mass. in Lawrence) and Kelly will be around to discuss it with you. Oh, and there will be beer there too, more specifically Boulevard beer. So if you're interested in talking Boulevard history, art and beer, The Eldridge is the place to be Friday night from 5-8 PM.