I learned from Beernews that Breckenridge spent $10k on an advertising campaign for Denver called Truth in Beervertising that mocks advertising for Bud, Miller and Coors. My favorite is immediately below; the gravity activated pouring system. They're all pretty great making fun of the most easily satired big beer marketing schemes out there.
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3 drunken rants:
love it!
Hilarious! Thanks for sharing.
This is genius. I'm partial to the "If you touch it and it's cold then it's cold activation system".
Awesome.
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