Tuesday, February 8, 2011

Chocolate Day

It's here, the day we've been waiting for, Boulevard Chocolate Ale will be hitting liquor store shelves today all across the KC metro. By 5 PM tonight every store that is going to carry Chocolate Ale will have it. You can check the distributor's FB page, they listed every account that will be carrying Chocolate Ale (you'll have to scroll down a little bit) and will be listing all bars that will have Chocolate Ale on tap (go ahead and "Like" the page, they have giveaways and good info all the time). It's going to go fast and once it's gone, it's gone, never to be seen again. 

Chocolate Ale should be priced around $8/bottle, the same as a Tank 7 or Sixth Glass. At that price it's easy to stock up. And you're going to want to stock up, Chocolate Ale is that good and pretty unique. You might want to pick up a sixer of Irish Ale while you're out and whip up this wonderful Irish Ale and mussels recipe from Cellar Rat. Have some Chocolate Ale for dessert and see what happens next.

72 comments:

  1. You may also want to go online and buy a bunch of stuff from Boulevard's gift shop, and make sure you take all your glass to a Ripple Glass bin, and if you see a Boulevard employee get on your knees and... thank them for all they do! (the last step may require removing the Lagunitas bottle from your mouth first)

    Also thanks for the info!!!

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  2. Actually, it will be a seasonal...so it will be back again next year.

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  3. Actually, it's a one-off and won't be back again next year. Or at least isn't planned on being brought back.

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  4. Checked Cosentino's Downtown, Royal Liquor on Southwest Blvd and Gomer's in Midtown over lunch. None of them had it yet.

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  5. Grand Slam Liqour on 6th and Grand has about 6 bottles left!

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  6. According to the brewery, it will return next year around this time.

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  7. I think Tipsy's is out. I bought two of what appeared to be their last 4 bottles just after lunch. They were $7.99, FWIW.

    The employees just laughed when I asked for it because apparently they've been bombarded.

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  8. Thanks for sharing the information. The person which started this Drunken Rant must not appriciate the entire world of beers like the rest of us, seems just a bit LOYAL...hmmmmmmmm

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  9. At this time, we have no plans to make this beer again. I need to go snag a couple myself.

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  10. Picked mine up at Gomer's North. Absolutely love it, was a bit worried that the chocolate might overpower, but it's simply perfect.

    They had quite a few left at Gomer's about an hour ago, so if you're looking in the Northland, hit em up.

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  11. What is everyone paying? I paid $11.99 at Hyvee on 350 Hwy.

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  12. With tax: $9.18.

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  13. Grand slam downtown charged freaking $16+ They ripped me off but I wanted to get a bottle

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  14. Gomers in Lee's Summit is doing 10 dollars for the first bottle, 20 if you want another. That's new......

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  15. Does anyone know if anywhere in Lawrence is selling? Thanks!

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  16. Are they making smaller runs of their beers this year? I mean I'd really like to try it but I am not going to obsessively try to hunt down one of the last bottles on the shelf.

    I never did get a bottle of BBQ this year, and I had four last year. Frustrating to not get the new stuff, but worse to miss out on a favorite.

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  17. All the bottles at Gomers Midtown are spoken for. If you're still looking, try Cellar Rat. Don't know if they have any left, but they did earlier and it's sort of off the beaten path beer wise.

    It's ridiculous to hear stores charging double retail. Really separates the well run places from the crap ones that think short term price gouging is a good business plan.

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  18. If you want a bottle of BBQ bad enough Lawrence still has plenty sitting around.

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  19. Cellar Rat is sold out. Many stores are getting their shipment tomorrow. Some of the smaller liquor stores like Fairway Liquor, Roeland Park Liquor etc. don't get hit with the hordes of people looking for the next big beer, but the smaller places get skipped. Try someplace off the beaten path, you may find some as well as Harvest Dance or even Zon.

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  20. Went to Lukas on 119th and they are out. Got two bottles at Top Celler (119th & Quivira)they have a case left. Mine were 12.99 each. Giving one to a friend for wedding and I'll drink mine probably on V day.

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  21. Both Lee's Summit HyVee and HyVee in Independence off 40 are doing the price gouging crap. $10 for the first bottle and $20 for a second. Their excuse "keeping people from buying a whole case". No thanks, I'll just come back in 5 minutes after you've forgot who I am and get a 2nd bottle.

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  22. You guys need to post the retailers that are gouging consumers and then send each of the corporate offices and or stores directly a link to your blog. Great beer should be enjoyed by all... When we get gouged by retailers we have to gouge back... Power to the Beer Geeks!

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  23. Hy-Vee Wine and Spirits on State Line was $8.99 limit one. Sent my wife in to buy my second! ;-)

    Just wish I had a fake moustache...

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  24. I paid 9.99 at Grand Slam downtown and had no restrictions on how many... I got there as they finished setting up the display. I could have bought every bottle there, they must have gotten word and jacked the price later in the day! I believe the only had 1 or 2 cases.

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  25. Bull E. Vard supports a liquor store's right to price gouge. Just ask King's Liquor in Olathe who are still selling a bottle of Infinium for $50.

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  26. $10 for the first and $20 for the second gives you more options than $10 with a limit of one.

    I'm glad the stores aren't letting asshole hoarder/traders and people with nothing better to do than to reserve bottles at every store in town in advance get all the beer. It will be easy to get on tap, why do you need more than one bottle?

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  27. These comments are making me depressed. Is there anywhere left in KC with a bottle for sale for less than $15?

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  28. I got some last night at Brown Bag off K7 and 135th, they had a limit of 2 (which is the only reason I was able to get any), they were $8.99 a bottle.
    I'd guess that Cork and Barrel in Lawrence would still have some, they were the only place we were able to find the BBQ after the first day or so it was out. God bless college kids who won't shell out for good beer.

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  29. Anonymous: It will likely be very easy to get draft (within a few days of coming out, not weeks or months), so you won't miss out. Central States posted the draft accounts on facebook (I recommend liking their page). I haven't checked it but expect most of the places that got Harvest Dance or Seeyoulator to get it. Waldo Pizza, Swagger, Flying Saucer all great candidates.

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  30. I just picked up 2 bottles (at $7.99 each) at Top Cellars at 151st & Mur Len. They had at least half a dozen left.

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  31. @ Chimpotle & Bull E Vard

    While you may support price gouging, I feel certain that Boulevard and Central States Beverage DO NOT and retailers found guilty of such practices will find themselves in some legal troubles.

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  32. @anonymous
    I don't support price gouging but I'm not going to demonize it. Chocolate Ale is a scarce product, it has to be limited in some way. Either high price, purchase limits or running out. Each of the 3 choices a retailer makes is equally valid.

    Boulevard and Central States have little to no say in what a retailer prices the product. And, I believe (though I could be wrong, especially about MO) they aren't allowed in any way to set the retail price. They can certainly suggest a price, but they hold no levers of power that would allow them to set the retail price.

    If you don't like a store that "Price gouges", don't go there. I have no problem with it being pointed out what the price is in certain locations because it's a decision making criteria for many. But for others, easy availability is the key criteria. If those people want to pay $20 at King's (I don't know what the price is at King's for Chocolate Ale) because they know that's the place to go to find a hard to find beer, more power to them.

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  33. As of 6PM Tuesday, Rimann's Prairie Village had about 3 cases left. $8.99 per and limit of 3 bottles.

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  34. Took the last 2 at Top Cellars 151st and Mur Len. Can't wait to go home and crack one!

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  35. Just wanted to mention the fine folks at Gomer's South who were selling Chocolate Ale for $7.99 a bottle yesterday. I'm sure they're all gone by now but it was refreshing to not see some huge mark-up.

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  36. 7 of them at this moment at Fairway Liquor, the friendliest store in town. Joe's Parkway Liquor across the street from Steak N' Shake on Shawnee Mission Pkwy just got their shipment $7.99 limit 2. Big Dave's in downtown OP is waiting on the truck that is at Joe's, they should be getting theirs in the next hour or so.

    Metcalf Liquor (76th and Metcalf) is expecting theirs tomorrow. Beer Cave on 87th by the library is getting theirs on Friday.

    Cherokee Liquor and Roeland Park Liquor are sold out.

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  37. As it relates to what price a retail establishment chooses to sell a product at in both Kansas and/or Missouri:

    Retailers have 100% control over the final price to the consumer.

    As Bull stated, the best option would be to choose another establishment to shop at if you do not approve of the price for any product, not just this one.

    Retailers can price products any way they want and the only legal restriction that either state has is that the retailer by law can not sell alcoholic beverages under the cost of which they have paid for it except in specific situations.

    Both sides of the state line have great retailers that support the beverage industry, do business with thoes who do the best job in your opinion.

    The freedom that people have to do the right or wrong thing is really what makes America - America and after all... It is where we live!

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  38. As of this posting, Grand Slam has 5 bottles left. Pricing them at $17 though. I guess it's up to the consumer how badly they want their own bottle.

    I don't support price gouging but if a store wants to up the price on the 2nd bottle to discourage people buying them up, that's not a bad idea.

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  39. Fairway is now sold out

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  40. Lukas Liquor at 119th & Metcalf burned through all 21 of their cases yesterday. Metcalf Discount at Sante-Fe and Blackbob (in Olathe) had about 1 case left at 1:00 today. It was $7.99/bottle - limit 3 (where I bought mine). Metcalf Discount at 135th and Metcalf is getting their shipment tomorrow afternoon - I think he said 6 cases and they're going to limit at 2. Ranchmart Wine and Spirits in Leawood (95th and Mission) is getting 3 cases in tomorrow after noon. No gouging, he said.

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  41. Big Dave's in Old OP got their case but it is all promised away already.

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  42. I checked various Northland locations in the last hour, they were all gone:

    Price Chopper: North Oak and Vivion
    Hy-Vee: North Oak and Englewood
    Gomer's in Parkville
    Red X in Riverside

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  43. Parkway Liquor is out now also. sould out in 45 minutes.

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  44. Why is this beer so sought after? Out of all the things Boulevard has made, it tastes the least like beer and has the least tradition. When my store gets it l look forward charging way more than should for it. Fairweather beer fans deserve to be ripped off. My regulars will pay less...

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  45. Hey Anon store owner, could you please out your store so I can make sure I never give you any business?

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  46. Change of heart. Not charging more, just only selling to regulars. ONLY.

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  47. I'd still like to make sure I never give you money. What store are you the proud owner of?

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  48. And I'm not an owner.

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  49. If you don't like capitalism, maybe you should move to Russia circa 1985 where as a retailer you don't set prices, prices set you.
    Freedom isn't free you commie.

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  50. You're right. Freedom is being an anonymous d-bag.

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  51. Hey Anon...at the end of the day you still work at a liquor store and I have the beer I came for. Enjoy the extra $4, douche.

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  52. Still can't find it, suggestions?

    Central States had an exceptionally small allotment for bars/restaurants downtown I hear, only 25 cases. Any clue as to the overall number of bottles?

    Not weighing in on the spat, but seems to me that nicknames may be just as anonymous as being listed as, well, anonymous.

    Great blog by the way, long time follower, first time commenter...

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  53. At this juncture, your best bet is to wait until you find a place that has it on tap. The link in the post has the most comprehensive list. They should be hitting the taps today or Friday.

    Yueng

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  54. Spencer, Another shipment is going to go around town next week. When I find out when/where I will post it. Your best bet is to follow me on Twitter (@bullevard) because I usually put that stuff up on Twitter first. Otherwise, your best bet is finding some on tap.

    As far as the anonymous stuff, everybody can comment as anonymous and we get all kinds of people commenting as anonymous. That's all well and good, 95% of the time anonymous commenters contribute good comments. But, having some sort of nickname, while it does keep you anonymous, at least gives the commenter some form of identity that I and other readers can follow. As far as the spat, I can't tell if all the anonymous' are the same person or multiple people and that just makes it kind of pointless to engage.

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  55. What a beer! It just kept getting better and better with each sip. I read somewhere that someone described it as little alcohol filled whoppers. I would say that is pretty accurate.

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  56. We found it last night at Mom and Pop's in Lawrence. They had 12 bottles -- we bought 3 and some friends of mine bought a few. They might be cleaned out now, but we didn't get them until about 9:30 last night.

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  57. I'm unable to see Facebook here at "work": can you reveal locations in mid or south kc, as well as joco, where Chocolate ale is on tap? I bought 1 bottle 2 days ago and wish I had another !!

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  58. Ted,

    Copied and pasted (and I can vouch for the fact that the Riot Room already has it on tap):

    Kansas Chocolate Ale Draft Accounts - Nick & Jakes & La Bodega will recieve their kegs Thursday.... Barleys 119th, Barleys Midland, Old Chicago Olathe & Paddy O' Quigley's will recieve this week as well. Barleys 119th, Blue Moose 135th Nick & Jakes & Houlihans 95th will have bottles as well.

    Chocolate Ale Kegs for Missouri to be tapped later this week - Nick & Jakes - Smoke House BBQ Zona - Mingle - Next Door Pizza, Swagger, Flying Saucer, Rieger House, Harry's Country Club - Nara - Farmhouse - Raglan Road - The Brick - Grinders - McCormick & Schmicks - M&S Grill - Jack Stack Plaza - Jack Gage -

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  59. If anybody's still looking, give Happy Hour in Independence a call - they were supposed to be getting 4 cases sometime early afternoon today. No waiting list, though.

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  60. Did anybody make the mussel recipe I linked to?

    Metcalf Liquor sold out in 30 minutes today. The only place that I know that hasn't received theirs yet is Beer Cave on 87th. They'll get theirs tomorrow. I've also heard Berbiglias around town might not have received it yet, check in there and get your name on a list. It doesn't last long enough anywhere to direct people to go get it.

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  61. Knocky's on 96th and Nall. Just got in one case.

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  62. Knocky's are all spoken for, wtfevs

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  63. I just want to thank everyone involved with the Beer Blog. This is a great resource and I appreciate all the work that must go into this site...

    Thank You.

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  64. I got my bottle at Olive or Twist in Liberty, and am picking up a second bottle at their Platte City store on Friday (today). The platte city store gets their shipment in friday! Check it out!

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  65. I'm with Jumbo Popcorn. Kudos to all you guys. This is a great site.

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  66. I also got mine at Olive or Twist in Liberty, $11.99 a bottle. Hy-Vee in Liberty had two cases ($9 a bottle), gone in two hours.

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  67. Working from Paddy's in Leawood this PM. On #2.

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  68. Pretty sure I have the record for retail draught consumption of this beer.

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  69. Why is charging more considered gouging? It's simple supply and demand, capitalism in it's purest form. We are not talking about an item that you have to have to survive. If you didn't get a chance to buy a bottle or two then you will wake up the next morning still breathing(hopefully). Frankly, if boulevard or the distributor had any idea there would be this kind of demand for Chocolate Ale then you can bet they would have raised the price themselves. The worth of an item is what someone is willing to pay for it, not what you'd prefer to pay for it. Using that logic then Porsche is gouging me, because I only want to pay 20 grand for a new 911 gt3 instead of 125 grand it actually costs, maybe I should write my congressman or call Stan Kramer out of retirement? Most of the time capitalism mean lower prices for everyone, but this isn't one of those times. Just like buying world series tickets from someone on the street corner, the more popular an item is, the more your going to pay. Just be thankful that you have the right to say 'no thanks'. Now could someone help me down from this soapbox? :-)

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  70. Royal on 103rd should have more on monday...anyone know of a retailer that has some today???

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