Sunday, July 13, 2008

Budweiser is Belgian


Budweiser is no longer an American company. Rather than pick a fight about how this doesn't matter let me just try to persuade our Bud swillin' brethren to give Boulevard a try. I would recommend a Boulevard Wheat, it's a nice starter beer for those without taste buds (pun intended). If you're not in KC or Boulevard's distribution area, may a suggest a Sam Adams Boston Lager or New Belgium Fat Tire. While those aren't the best the beer world has to offer, they're fine beers to start your beer journey. Soon you'll be singing the praises of Sierra Nevada Pale Ale and Hazed and Infused. After that you'll be able to impress your friends by saying things like "this year's batch of Cascade hops doesn't quite carry the flavor of the '07 batch". The circle will be completed, a whole new batch of people will be making fun of you. But you will be the better person for it and will enjoy the ride down the deep dark hole that is beer geekdom.

Prost!

4 comments:

  1. So Budwieser is now Belgian,does it make it an import? And making Boulevard too popular will put it on the same trajectory- popular, grow big, get bought.Is that what you want?

    ReplyDelete
  2. I don't really care about popularity or getting bought out (since it is privately held, it really isn't an issue). What I care about is people enjoying beer that is flavorful.

    ReplyDelete
  3. It appears that Boulevard has now assumed the position as the largest Missouri owned brewery....

    ReplyDelete
  4. You're right Brent. I've seen them use "Missouri's Second Largest Brewery" in advertisements for a while now. I wonder if they'll start using "Missouri's Largest American Owned Brewery" now.

    ReplyDelete