Wednesday, March 20, 2013

Stone Enjoy By 04.20.13 to Missouri


The idea behind Stone's Enjoy By IPA series was to create buzz, and apparently Missouri buzzed loud enough when we received Enjoy By 12.21.12, because another round is headed our way. Potheads rejoice (or I guess the appropriate pun here would be to say 'STONErs?'), as Stone Enjoy By 04.20.13 IPA is on its way to Missouri liquor stores and bars, and should be available for purchase late this week or early next week.


As was the case with the previous installment of Enjoy By that made it to Kansas City, Stone is measuring the amount of chatter around the beer via social media. This time around, the state of Missouri is part of the 'Central Region', pitted against Colorado and Las Vegas to see who loves their Enjoy By the most. To put us on top, flood your Facebook, Twitter and Instagram accounts with the hashtags #EnjoyBy #MO. You can head over to the official Stone Enjoy By website to see how we are faring (and we are currently getting stomped by Colorado).

For those who didn't have Enjoy By the first time around and are concerned that this is all just a gimmick, I can assure you that the beer was great as well. Hoppy, fresh and clean, I'm excited to try the new batch that's rolling into town. One thing I didn't initially realize about the beer is that it utilizes 11 different kinds of hops in the hops bill; Calypso, Super Galena, Simcoe, Delta, Target, Amarillo, Motueka, Citra, Cascade, New Zealand Nelson Sauvin AND Australian Galaxy. Naturally, the use of this variety of hops brings about a similar expansive variety of flavors and aromas, from fruity and tropical to piney and grassy.

Keep an eye out for Enjoy By 04.20.13 and start flexing your hashtag muscles so we can hopefully see a third round of Enjoy By come to KC in the future.

3 comments:

  1. This is on tap at the Foundry or at least it was last night

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  2. Me & my wife absolutely LOVED it. We are hopheads & this was our favorite Stone IPA & we've had most of them. Excellent IPA!

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  3. My favorite beer at the moment.
    Did MO ever get any Enjoy by 4/1/2013?

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